This number is liable to be fairly significant, and though it might say something about popular culture in one sense, Nike has absolutely no problem in making sure that even the most bling-filled denizen of a Los Angeles night club can also take those same shoes, lace them up really tight and get out there and duke it out on a 10 km road race. Certainly, a $1200 pair of alligator shoes can't do the same thing.Fortune smiled on Knight as his partner Bill Bowerman became the coach of the American Olympic team and many of the best performers on the team decided to shod their feet with Nikes. Of course, when the runners performed well, the shoes they wore were highlighted. Steve Prefontaine, a brash and unconventional American record-holder, became the first spokesperson for Nike shoes.The Air Jordan line success opened the door for Nike to sign many other NBA players to endorse shoe lines. Kevin Durant, Vince Carter, LeBron James, Kobe Bryant, Dwayne Wade, Carmelo Anthony, Chris Paul, and many other NBA players have Nike shoe lines at this time. In the same way that Michael helped design his Air Jordan's many of these other players also play an integral part in the designs of their lines.